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Live: Prime Day deals – our experts pick the best deals you can shop from your couch

Live: Prime Day deals – our experts pick the best deals you can shop from your couch

You thought Prime Day only happened once a year? Think again. Amazon is right in the middle of its Prime Big Deal Days sale, which runs across October 10 – 11 with hundreds of deals exclusively available for Prime members.

Browse the full Prime Big Deal Days sale at Amazon

If you’re not sure where to start with everything that’s on offer, I’m here with a hand-picked selection of the very best deals that have been chosen by myself and the TechRadar team, so you don’t have to scroll Amazon for hours to find those big bargains and hidden gems. 

I’m combining almost a decade of experience as a deals hunter and the incredible tech know-how we have across the site to bring you only the best offers on the top-rated and most popular products that you can shop with ease.

And while you need to be an Amazon Prime member to get access to the majority of the deals (you can sign up for a 30-day free trial if you need one) there are also dozens of offers that are available to all as well. So, have a browse through the Prime Big Deal Days sale for yourself and follow our coverage over the next couple of days for all the best Prime Day deals.

Prime Big Deal Days – quick links

Prime Big Deal Days – the 15 best deals

Hello! Thanks for joining us for our live coverage of this week’s Prime Big Deal Days sale at Amazon.

If you’re thinking, “Wait – is Amazon just running another Prime Day in October with a different name,” you’d be spot on. That’s exactly what the sale is, with 48 hours of offers exclusively available to Prime members on October 10-11.

You can check out some of the best deals I’ve already picked out up top, but I’ll also bring you live coverage over the next couple of days with any hidden bargains you need to see, top recommendations from the experts across the whole TechRadar team and maybe a few surprises along the way so you can shop from your sofa with ease.

Amazon Fire TV Stick 4K Max pictured on a wooden surface

(Image credit: Future)

Ah, this old favourite

There’s definitely no need to wait for tomorrow if you planned to pick up one of Amazon’s popular streaming devices as the Fire TV Stick 4K Max is slashed to its cheapest price ever ahead of Prime Big Deal Days.

I recommend this as a simple and affordable way to stream video in ultra-high definition 4K resolution on any TV with an HDMI port. 

In our Amazon Fire TV Stick 4K Max review, we felt this version pushed the streaming stick to its limits with excellent performance for the price and did everything you need for watching shows and films in 4K. The accessibility features were handy, too, including voice controls to make navigation easier and connect with other smart home devices.

Amazon Fire TV Stick 4K: was $49.99 now $22.99 at Amazon 

Amazon Fire TV

(Image credit: Future)

You want TVs? I’ve got TVs from $69.99

Amazon Fire TVs include everything from cheap and budget-friendly displays to more premium sets with the latest technology and features. Whichever you’re after, they remain affordable options – even more so with these early deals ahead of Prime Big Deal Days that drop many Fire TVs to their lowest-ever prices.

See all TVs at Amazon from $69.99

These are strong offers on many TVs that haven’t been as low as this before, so we recommend any if you’re ready to buy today. 

Just be aware that the top two are part of the invite-only deals which you need to register for in order to be given the chance to buy when Prime Big Deal Days starts tomorrow. It’s worth it for either of these TVs, though, as they are terrific value for money at the offer price.

What’s in a name?

A point of much discussion here at TechRadar is Amazon’s decision to go with the name Prime Big Deal Days for this week’s sale. Since it’s announcement various team members have called it a variety of names that feature all of those words but not necessarily in the right order. Amazon’s Big Prime Deals Days was my favourite.

It’s only a small thing, sure, but let’s be real Amazon…it rolls off the tongue so awkwardly it may as well be a Kingdom Hearts subtitle. And, hey, Amazon Prime Day is right there folks. You know, the name you’ve used for your Prime exclusive 48-hour sales for the last, oh, ten years. I get that you might want to differentiate it a little, but were Amazon Prime Day 2 or Prime Day October really off the table? 

At least last year it was called Prime Early Access Deals, which made more sense as it served as a preview to the Amazon Black Friday sale. Prime Big Deal Days just seems like cumbersome word soup in comparison. 

Anyway, I’m rambling. What do you think of the name? Does it even matter? Does anyone even care or just me?

MacBook Air M1 laptop with screen open and text that says lowest price

(Image credit: Apple / Future)

Tale as old as time: Matt Hanson tells you to buy the MacBook Air M1

He’s at it again. Another sales event is on us and Matt Hanson is barking at us all to buy the MacBook Air M1 again. Our managing editor of computing can’t be bargained with. Can’t be reasoned with. Doesn’t feel pity, or remorse, or fear. And absolutely will not stop, ever, until more people have the MacBook Air M1.

“Although it was first released three years ago, it’s still a brilliant laptop, offering excellent performance in a thin and light body,” he says. “And, with this discount, it’s now better value than ever.”

I’m asking you, please, if you do pickup the MacBook Air to let him know. That way, he may finally rest. 

Admittedly, this is the record low price for a fantastic and powerful all-around laptop and – oh no it’s happening to me too…

Apple MacBook Air M1: was $999.99 now $749.99 at Amazon

hotel pillows

(Image credit: Future)

The Beckham Hotel Collection pillows were a best-seller at last year’s Prime Day sale, and I think I’m finally convinced to buy the queen-size pillow set thanks to today’s 35% discount, bringing the price down to $39.75 – the lowest price we’ve seen all year.

The Beckham Hotel pillows have over 200,000 positive reviews on Amazon and are the number-one best-selling bed pillows. Designed to make you feel like you’re sleeping in a luxurious hotel, the plush pillows are made of a down alternative and feature cooling technology with a soft cotton cover.

Beckham Hotel Collection Bed Pillows: was $60.91 now $39.75 at Amazon

It’s time for the lightning round

Let’s hit you with a few quickfire deals on some top-reviewed products here at TechRadar. In all cases these are record low prices for our favorite tech.

This one sounds good to me

More Apple tech for you here, this time it’s the Apple AirPods Pro 2 for their cheapest price ever. We’ve settled on these as the best earbuds for Apple users due to their excellent sound quality, solid noise cancellation and seamless connectivity to a variety of Apple devices.

Apple AirPods Pro 2: was $249 now $189 at Amazon

Ding-dong / Who’s there? / It’s a cheap Ring Doorbell

If you like to keep an eye on the comings-and-goings at your front door from the ease of your smartphone then this Ring Video Doorbell deal is a welcome guest. This one also came out as the top affordable option in our guide to the best video doorbell so definitely snap it up while it’s even cheaper.

Ring Doorbell (Wired): was $64.99 now $34.99 at Amazon

Alexa, tell me this sale’s best smart speaker deal

Okay, I’ve found one result for the best smart speaker deal in the Prime Big Deal Days sale. It’s this Echo Dot (5th Gen) for $22.99. It’s a good deal because it drops the handy smart home device back down to its lowest price ever. Humans: who needs ’em?

I’m sorry what was that last part, Alexa?


Echo Dot (5th Gen): was $49.99 now $22.99 at Amazon

I spy with my little eye: a bargain Blink camera

Fellow deals editor Mackenzie Frazier snapped up one of these cheap Blink Mini security cameras quicklike during the previous Prime Day. And now you can add the compact smart security camera to your home at a bargain price.

OK, one small confession to make…this isn’t a record-low price. It has actually been $2 cheaper during the previous Prime Day. I do apologise, but what’s $2 between friends at the end of the day?

Blink Mini: was $34.99 now $19.99 at Amazon

A 50-inch Fire TV for $149? Yes, please

I already mentioned this one in the brief TV deals roundup earlier, but it bears repeating because it really is such a good price for a TV of this size. Yes, it’s a part of the invite-only deals nonsense that seems to be there to create false scarcity, but I definitely think you should register your interest. It’s a bargain if you can get it.

Amazon Fire TV 50-inch Omni Series 4K TV: was $375.99 now $149.99 at Amazon

And that’s the end of the lightning round

Phew – there’s a good few more deals for you to check out. I’m stepping away for a quick drink and a walk. Remember to stay hydrated and stretch those legs too, friends.

Walmart early Black Friday sale

(Image credit: Future)

A new challenger approaches

So, it’s not just Amazon that’s have all the fun with sales this week. Naturally, as others have seen the retail giant launch its second Prime Day in October, they’ve all followed suit with their own sales.

First up is the Walmart Holiday Kickoff, which has actually got underway a day earlier than Amazon with its own selection of offers across TVs, Apple devices, vacuums, kitchen appliances, and more.

• Shop Walmart’s full anti-Prime Day sale

If you don’t want to scroll through the full thing yourself, deals editor Mackenzie Frazier has had a browse and picked out the best 17 deals she recommends from the Walmart sale.

Apple Watch deals

(Image credit: Apple)

Look out – the Apple Watch Series 9 is already reduced…

…by a whopping $10. Yeah, not quite as exciting as we’d hoped. 

Still, it’s the first price cut on the new smartwatch, which came away with a solid four stars out of five in our Apple Watch 9 review.

Matt Evans, our fitness editor, was the one to sing its praises, stating that, “it’s clear that it’s largely more of the same again – but with a twist. Thanks to the upgraded S9 chip, for once when discussing an Apple flagship model, it seems like there’s at least one genuinely useful, game-changing new feature – Double Tap”

Apple Watch Series 9: was $399.99 now $389.99 at Amazon

Our favorite early Prime Day device deals

Typically when retailers offer early deals, I’m never that impressed as we expect the best prices to drop at the official sale event. The early device deals for Prime Big Deal Days are an exception to the rule, thanks to new record-low prices on Echo smart speakers, Fire TV sticks, tablets, Ring doorbells, Blink security cameras, and so much more.

We’ve listed our favorite offers below. I don’t expect the prices to drop further during Amazon’s official two-day sale, so if you see a device you like, it’s worth grabbing it now.

Amazon Smart Plug: was $24.99 now $12.99 at Amazon
Echo Show 5:
was $89.99 now $39.99 at Amazon
Ring Video Doorbell:
was $99.95 now $54.99 at Amazon
Echo Pop:
was $39.99 now $17.99 at Amazon
Amazon Fire 7:
was $49.99 now $39.99 at Amazon

Our favorite early Prime Day device deals

Typically when retailers offer early deals, I’m never that impressed as we expect the best prices to drop at the official sale event. The early device deals for Prime Big Deal Days are an exception to the rule, thanks to new record-low prices on Echo smart speakers, Fire TV sticks, tablets, Ring doorbells, Blink security cameras, and so much more.

We’ve listed our favorite offers below. I don’t expect the prices to drop further during Amazon’s official two-day sale, so if you see a device you like, it’s worth grabbing it now.

Amazon Smart Plug: was $24.99 now $12.99 at Amazon
Echo Show 5:
was $89.99 now $39.99 at Amazon
Ring Video Doorbell:
was $99.95 now $54.99 at Amazon
Echo Pop:
was $39.99 now $17.99 at Amazon
Amazon Fire 7:
was $49.99 now $39.99 at Amazon


(Image credit: Shutterstock)

Bag one of the best OLED TVs for its cheapest ever price

We review a lot of televisions here at TechRadar, so when we see one of the best OLED TVs you can buy has tumbled to its cheapest-ever price ahead of Prime Big Deal Days, then we have to bring it to your attention.

The LG C3 OLED TV, which we awarded a TechRadar Recommends Award, is a stunning display for movies, TV shows, sports, and gaming – and at this price, it’s one you won’t want to miss if it’s in your budget.

While it’s the fantastic image quality, superior contrast and rich colors that make the LG C3 such a top OLED TV, it also excels in so many other areas. There’s an overhauled smart TV interface for easy navigation through all the major streaming apps, an elegant slim design, and lots of gaming features to give you a smooth and responsive experience on PS5 and Xbox Series X.

LG C3 65-inch OLED TV: was $2,499.99 now $1,696.99 at Amazon

apple ipad against yellow background

(Image credit: Future)

Cheap iPad? Sign me up

You can get the 64GB version of the 2021 iPad 10.2-inch for $249 right now at Amazon – that’s a neat saving of $80 and the lowest price this iPad has ever dropped to. 

The slight wrinkle here is that it’s an iPad from 2021, just before Apple refreshed the design of its cheapest tablets with the latest and larger 10.9 model. But don’t let that put you off, as the standard iPad is still a great entry-level tablet for all your everyday use – be that browsing, streaming or a bit of light gaming – thanks to the rich and well-supported iPadOS ecosystem. 

Apple iPad 10.2 (2021): was $329.99 now $249 at Amazon

Anker USB-C hub against green background

(Image credit: Future)

 Hello, cheaper USB-C hub

I don’t know about you, but I’m in need of a USB-C hub and this high-spec model from Anker has been sitting on my Amazon wish list for weeks as I’ve waited for its price to drop. Well, with Prime Day, that drop has come, and now this Anker hub is on its way to my home. 

Previously selling for $69, the 553 USB-C Hub is now just $49 – a 29% discount. That’s a great price for a hub that does so many things, including display video at 4K 60Hz from its dual HDMI ports and provide 1 Gbps Ethernet support. It also has two USB type-A ports and a  microSD/SD card reader. If your laptop has little more than a USB-C port and you need to expand your connectivity options, I can’t think of a better option than this Anker hub.

Anker 8-in 1 553 USB-C hub: was $69.99 now $49.99 at Amazon

Bissell little green

(Image credit: Future)

Our deals editor, Mackenzie Frazier, has two little boys and a white couch, so it’s totally clear why she says the Bissell Little Green carpet cleaner is hands down her favorite appliance. 

According to her, it works like magic on any stain, and it’s a fraction of the cost of professionally cleaning your carpets or upholstery. Amazon’s Prime Big Deal Days sale has the portable carpet cleaner down to just $89 (was $123.34) – the lowest price we’ve ever seen.

Bissell Little Green Portable Carpet Cleaner: was $124 now $89 at Amazon

Echo Pop

(Image credit: Future)

This discount Pops!

I already own the 3rd-generation Echo Dot, and I can’t imagine life without it. The smart speaker plays music, answers any question I throw at it, and tells me the weather forecast – all I have to do is ask Alexa. 

The compact Echo Pop is Amazon’s latest smart speaker and shares all the same features I love about the Echo Dot but in a more compact design. And now Amazon has dropped the smart speaker down to just $17.99 – the lowest price we’ve ever seen.

Echo Pop: was $39.99 now $17.99 at Amazon

A person wearing the AirPods Pro 2

(Image credit: Future)

Move fast to get a cheaper AirPods Pro 

The best time to buy AirPods is always during Prime Day or Black Friday sales, and as a case in point, Apple’s AirPods Pro 2 have been sliced in price to $189. 

In our AirPods Pro 2 review, we said “while they’re expensive and a real investment, if you’re embedded in the Apple ecosystem these are excellent, immersive and beautifully sounding buds.” But a $60 discount makes the price tag of these wireless earbuds a lot easier to swallow, meaning this deal is definitely not one to miss if you’re an iPhone user.
Apple AirPods Pro 2: was $249 now $189 at Amazon

Fry, Fry, and fry again 

Air fryers don’t seem to be losing any of their popularity, and with all the things you can cook in them, that’s not surprising. But they can be a bit of an investment, meaning Prime Day is a good tie to get one for less. And the Ninja DZ201 Foodi 8-qt 6-in-1 air fryer can be had for $179 at Amazon. 

That’s not a massive discount, as at full price the fryer costs nearly $200, but a neat little saving means more money to spend on ingredients. And you’ll want to do that, as once you start your air frying journey, you might get hooked on this healthy alternative to deep-fat frying.

Ninja DZ201 Foodi 8-qt 6-in-1 air fryer: 
was $199.99 now $179.95 at Amazon

A man wearing a pair of the sony wh-1000xm4 headphones

(Image credit: Future)

Listen up! These Sony headphones are a total bargain

Another great headphones deal from Amazon, which sees the excellent Sony WH-1000XM4 can drop down to $248. While far from cheap, these wireless over-ear headphones have some of the best active noise cancellation around, nearly drowning out everything from noisy people to the roar of jet engines. 

TechRadar still rates these as the best headphones for most people (check out our Sony WH-1000XM4 review for more details) even at their full price. So with $100 cut off their ticket price, do your ears a good turn and grab these Sony headphones while they are still in stock. 

Sony WH-1000MX4: was $348 now $248 at Amazon

Fire TV stick deals

(Image credit: Future)

Sound off with these hot Echo and Fire device deals 

As sure as night follows day, Prime Day is the day to get Amazon Fire and Echo devices for great prices. Many can be had for half-price, but do bear in mind they can sell out very quickly. Check out the deals links below. 

macbook air 15 pouces 2023

(Image credit: Apple)

A breath of fresh (MacBook) Air 

One of the best laptops you can buy, and a personal favorite of Managing Editor Roland Moore-Colyer, the MacBook Air M2 is on sale at Amazon. 

You can get the 15-inch version with a $200 discount, which you should as in our MacBook Air 15-inch review, Matt Hanson heaped praise on the laptop. Just be aware that such a deal doesn’t remain live for long. 

15-inch Apple MacBook Air (M2): was $1,499 now $1,299 at Amazon

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Go old school with your photography 

In a world festooned with smartphones, instantly capturing a photo doesn’t feel as special as it once did. However, you can revive a bit of the point, click and print fun of old Polaroid cameras with the Fujifilm Instax Square SQ6

The well-built and easy-to-use SQ6 is now $89 at Amazon, having been cut from $129. At that price, it’s almost an impulse buy, and would make a good gift for wannabe photographers… or just a fun treat for yourself.  

Fujifilm Instax Square SQ6: was $129.95 now $89.99 at Amazon

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