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When does Prime Day end – and is it really the end?
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When does Prime Day end – and is it really the end?

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When does Prime Day end – and is it really the end?

We’re well into day two of Amazon Prime Day 2023, and time is running out to bag yourself a deal. So just how much time do you have left? Well depends on where you’re located, and below we’ll give you the exact times for the US East and West coasts, the UK, and Australia. 

Unlike Black Friday in which deals run far beyond the end of the actual day itself, and through the weekend into Cyber Monday, Amazon Prime Day ends at the close of the second day. Even if a particular brand extends its own offers, there’s no guarantee that the best Amazon spotlight or lightning deals will go past the last day.

Here’s when Prime Day 2023 will end in your time zone:

What time does Prime Day 2022 end?

For bargain hunters in the US, Amazon Prime Day 2023 ends at the following time:

  • 2.59am EDT on Thursday, July 13
  • 11.59pm PDT on Wednesday, July 12

As for folks shopping in Europe, Amazon has made the end of Prime Day relative to your time zone. Amazon UK’s Prime Day ends at 11:59pm BST on Wednesday, July 11. French and German shoppers have until 11:59pm CEST, and so on.

Similarly, for those in Australia, Prime Day ends at 11:59pm AEST on Wednesday, July 12.

And how long do Prime Day deals last?

Good question. As we’ve mentioned, this year’s Prime Day deals officially end at midnight on the second day. The good news is that Amazon will be continually releasing new deals between now and the close of Prime Day business, so there’s plenty of time to bag a bargain.

Just bear in mind that these deals will run for differing amounts of time, depending on what type of Prime Day deal each one is, and on how long stock lasts.

There are two main types of Prime Day deal: 

Deals of the day
These promotions run for a set amount of time, or until the product sells out. New ones are released throughout the day, and you’ll see a timer on the product page, showing you have long you have left to claim each deal – and in reality, the good ones have been on sale for quite some time and are already selling out, so be quick.

Lightning deals
These are fast promotions in which a limited number of discounts are offered on an item for a short period. These deals don’t last long, but if you have Prime, you get 30-minute early access.

You’ll need a Prime membership to get access to most of these deals, but if you’re not signed up, you can still take part with a free 30-day trial of Prime. Amazon says it’ll be releasing lots of new deals throughout the entire 48-hour sale, so there’s still plenty of time left to grab a bargain. However, many deals have already sold out too so if you see something you like, it’s a good idea to grab it while you can. 

What to buy before Prime Day 2023 ends

You came here to find out when Prime Day ends, so clearly you’re hoping to get some last-minute shopping in before Amazon metaphorically puts up the ‘Closed’ sign and shoos everyone off of the site.

So far, we’ve seen savings of up to 55% on the Kindle Paperwhite, Echo Show 5, Fire 7 Tablet, and Echo Dot, to name just a few. The retailer has also already launched a huge selection of budget-friendly Fire TVs, with prices starting at just $89.

Echo Dot (4th Gen): $49.99 $19.99 at Amazon
Save $30 – Amazon’s latest Echo Dot smart speaker is on sale for a record-low price, with a deal that we don’t expect to be beaten this year. In our Echo Dot review, we found it to be decently loud and, thanks to Alexa, pretty smart too. You can control your smart home setup, as well as play music, check the forecast, set timers, and more, all with the power of voice commandsView Deal

Apple Watch 7 (41mm, GPS): $399 $279 at Amazon
Record low price – Apple’s latest Apple Watch was already on sale at Amazon this week, but it’s now dropped even further in price – beating the previous low by a whopping $50. A number of different colors are available, too, so you choose your favorite. The Apple Watch 7 sits at the top of our best smartwatch rankings, so we had to shout about it. View Deal

Amazon Fire TV 43-inch 4-Series Smart TV: $369.99 $199.99 at Amazon
Save $170 – This fairly standard and budget-friendly 43-inch Amazon Fire TV is down to $200. It may be cheap, but it does support 4K resolution and HDR 10 for improved picture quality, better lighting and more vivid colors. It’s a fine inexpensive option if you just need a basic TV for streaming shows and films from your favorite apps.View Deal

Amazon Smart Plug: $24.99 $12.99 at Amazon
Save $12 – Even if you don’t have a house full of smart devices, this handy little gadget from Amazon can add smart capabilities such as timings and voice control. It works great with other Alexa devices such as the Echo Dot or Echo Show, and, being half price – it’s a super useful and cheap addition to your shopping cart.View Deal

Lenovo IdeaPad 3 11: $219 $99 at Amazon
Save $120 – Here’s a bargain for a lightweight Chromebook with an 11-inch display and an Intel Celeron processor. It’s also backed up by 4GB of RAM, so the IdeaPad 3 11 is an excellent entry-level Chromebook ideal for simple office or schoolwork. It’s got plenty of ports too, from USB-A and USB-C to a MicroSD card reader so you can connect important extra accessories.View Deal

Amazon Fire 7: $49.99 $29.99 at Amazon
Save $20 – Yet another Amazon device that’s now down to its cheapest price for Prime Day. The entry-level tablet features a 7-inch display, 16GB of storage, and up to seven hours of battery life. It’s a bargain if you need a laptop for light use and basic tasks, such as browsing, sending emails and media streaming. Note: this deal has proven popular so the black, sage, and blue colors have all sold out. If you’re interested, we’d strongly recommend picking up a tablet in the remaining plum color before Prime Day. Amazon may bring in more stock, but don’t count on it.View Deal

Nutribullet Go: $34.99 $19.59 at Amazon
Save $15 – Now at under $20, this portable blender is just what you need these hot summer months. Combat this heat wave with a refreshing yet healthy fruit smoothy or milkshake while on the go. This 13-ounce blender is not just lightweight and portable; it also comes with its own battery and is USB rechargeable. It’s the perfect summer vacation companion. View Deal

Fire TV Stick 4K: $49.99 $24.99 at Amazon
Save $25 – To stream shows and movies in higher-quality 4K resolution you need to upgrade to the fittingly-named Fire TV Stick 4K. Today’s Prime Day deal brings the streaming stick back to its cheapest ever price that we last saw during Black Friday.View Deal

Apple iPad 10.2 2021 (Wi-Fi, 64GB): $329 $299 at Amazon
Save $30 – The standard Apple iPad is down to a record low price for Prime Day. This is the Apple tablet that you’ll want to set in your sights during the retailer’s mega-sale if you’re on a budget. It may not be the most powerful or feature the best quality display, but it is easily the best value iPad in the range. Do we think it’ll go lower on Prime Day? Possibly, but this is more likely just a warm up ahead of bigger discounts on other models.View Deal

Sony WH-1000XM4: $348 $228 at Amazon
Save $120 – Enjoy 35% off of some of our top-rated over-ear headphones this Amazon Prime Day. These deliver excellent sound and noise cancellation wirelessly – and were only recently topped as our favorite over-ear headphones by the slightly newer and only slightly better WH-1000XM5s. In our review, we felt these gave the best balance of features and performance compared to competitors – even more so at today’s lowest ever price.View Deal

Amazon Fire TV 65-inch Omni Series 4K TV: $829.99 $499.99 at Amazon
Save $330 – This is the cheapest price ever for the 65-inch Amazon Fire TV Omni Series 4K TV. We think it’s one of the best Prime Day deals and a bargain for such a fully-featured smart display. This TV features support for 4K resolution, HDR, and Dolby Digital, as well as Dolby Vision. This significantly improves the picture quality with a richer and wider color palette, and is usually reserved for more expensive sets. This, and the fact that we gave it 4 out of 5 stars in our Amazon Fire TV Omni Series review, is the reason why we’d pick this one up over anything else.View Deal

Samsung Galaxy S22 Ultra 128GB: $1,199 $839 at Amazon
Save $460 – This is the best smartphone we’ve tested so far and we’re honestly surprised that it’s discounted so soon into its life span. Above we’ve listed the discount for its 128GB version but the higher-storage options are reduced for Prime Day, too.View Deal

Instant Vortex Plus 6-quart Stainless Steel Air Fryer: $159.99 $99.99 at Amazon
Save $60 – Our pick for the best air fryer is discounted by 38% in this fantastic Amazon Prime Day offer. Instant’s top-of-the-range model scored top marks in our review for its crisp, evenly browned results, odor-erasing technology and its handy window so that you can keep an eye on your food while cooking.View Deal

Acer Chromebook Spin 311: $249.99 $199.99 at Amazon
Save $50 – The Acer Chromebook Spin 311 is one of the best Chromebooks around for anyone looking for a solid 2-in-1 for school or just for having around the house. The specs aren’t all that impressive and the screen is not much bigger than most tablets, but at this price, it’s incredible value for money.View Deal

Amazon Echo Show 5 (2nd Gen): $84.99 $34.99 at Amazon
Save $50 – If you’re on the hunt for an affordable smart display, look no further than the Amazon Echo Show 5 – now heavily reduced in today’s Prime Day deals. Today’s price beats the previous record by a whole $10 and makes this popular smart display even better value. Use it to stream music, shows, display your photos, or even make and receive video calls. View Deal

AirPods Pro: $249 $169.98 at Amazon
Save $80 – This is the cheapest Apple’s most popular earbuds have been this year. Our AirPods Pro review gives these a lofty 4.5 out of 5 rating for its excellent sound quality, great noise cancellation, and immersive Spatial Audio support. We’ve seen the AirPods Pro to a record low of $159 before, but that was back in November 2021. This year, they stayed over $170, which means that now’s the time to buy.View Deal

TCL 65-inch 6-Series 4K QLED TV: $999.99 $699.99 at Amazon
Save $300 – Originally sold for $1,499 before Amazon reduced its price to $999, this 6-Series model is now offered at an even more outstanding discount. Combining Mini-LED backlights with Quantum Dots, this TXL display received 4.5 out 5 stars in our review and currently sits on our list of the best 4K TVs as the Best Value option. Scoop it up while you can, because this is one of the best Prime Day TV deals going.View Deal

Samsung Galaxy Chromebook 4 11-inch: $174 $149 at Amazon
Save $24 – Samsung’s exceedingly budget-friendly Galaxy Chromebook 4 it’s down to a excellent price for Prime Day. It’s not the most powerful laptop out there, sure, but it’s cheap, durable, and offers 10+ hours of battery life. That’s ideal for something you want to take on the go lots and get you through a full day of school.View Deal

Amazon Kindle: $109.99 $59.99 at Amazon
Save $50 – The e-reader that started it all is almost 50% off this Prime Day – and down to it’s lowest ever price. It boasts a 167ppi display that delivers that reading-on-paper experience, adjustable brightness, and a battery life that lasts for weeks. You’ll save even more money as this deal comes with three free months of Kindle Unlimited subscription.View Deal

iRobot Roomba 692 robot vacuum: $299.99 $179.99 at Amazon
Save $120 – The iRobot Roomba 692 is Amazon’s best-selling robot vacuum with a rating of 4.5 stars from over 20,000 reviews. It’s also one of the most affordable models around after today’s price cut to $179.99. Even though it’s on the cheaper side compared to other robot vacuums, it still offers a three-stage cleaning system, dual multi-surface brushes, and adaptive navigation to move around furniture and along edges. It also supports Alexa voice commands and is effective on both hard floors and carpets.View Deal

Audible: three months free
Right now, Prime members can try Audible for free for 90 days, instead of paying the usual price of $14.95 per month. An Audible subscription grants access to thousands on Audible Originals, audiobooks and podcasts. You also get a credit each month that you can use to download and keep any title of your choice.View Deal

More Amazon deals to check out (before they’re gone…)

More blog post here