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The Verge Guide to Amazon’s October Prime Day event

Graphic photo collage of various products on sale for Prime Big Deal Days.
Image: Cath Virginia / The Verge

For the third year in a row, Amazon is ringing in the fall with a second Prime Day event. This year’s two-day shopping event — dubbed Prime Big Deal Days — will kick off on Tuesday, October 8th, and run through Wednesday, October 9th, giving Amazon Prime subscribers a chance to chip away at their holiday wishlist before Black Friday and Cyber Monday land later this year.

If the early deals Amazon already has on offer are any indication, we can expect to see steep discounts across Amazon’s own devices, including Fire tablets, Echo speakers, Eero routers, Kindles, and more. We also anticipate Amazon slashing prices on a variety of other electronics, from noise-canceling headphones and laptops to video doorbells and some of our favorite robot vacuums.

As usual, we’ll be scouring Amazon’s landing pages both during and in the run-up to the event, making it easy for you to keep tabs on the best deals coming out of Prime Day 2.0. We’ll also provide a slew of helpful tips ahead of the event, including ways to save at competing retailers like Walmart, Best Buy, and Target.

So bookmark this page, sign up for the new Verge Deals newsletter, and set aside a little spending cash. You’re going to need it.