Super Bowl 2024: the biggest movie trailers and ads

Super Bowl LVIII - Previews
Super Bowl merchandise is ready at the NFL Super Bowl Experience in Las Vegas, Nevada. | Photo by Jamie Squire/Getty Images

These are the best ads we’ve seen from the Super Bowl this year.

It’s Super Bowl time again, which means it’s also time for the Puppy Bowl and Nickelodeon’s slime-filled broadcast. But amid all of that, we’ll have the biggest collection of ads anyone looks forward to watching.

We probably won’t see much in the way of crypto ads, but we probably will see at least some AI ads, and you can bet Apple will be at the ready with a Vision Pro commercial. Of course, companies want to get all the mileage they can out of these frequently big budget commercials, so lots are already out there.

Ahead of the Super Bowl, Microsoft released a Copilot AI ad for “the big game.” Google has one for the Pixel phone’s AI-powered Guided Frame camera accessibility feature. I’m conflicted about Patrick Stewart singing along to Creed’s “Higher,” but Paramount Plus’ Super Bowl commercial is probably a net good.

The Kansas City Chiefs are going up against the San Francisco 49ers this Sunday, February 11th, at 6:30PM ET. It’s been four years since the Chiefs beat the 49ers in 2020’s NFL championship game, and a year since the Chiefs’ victory against the Philadelphia Eagles. The Apple Music-sponsored Usher halftime show should be a big production. Barring any issues with her flight from Tokyo, Taylor Swift will be there watching her boyfriend, Chiefs tight end Travis Kelce, and you can bet many among her legion of fans will tune in as well.

CBS is broadcasting the Super Bowl this year, but you can also catch it on Paramount Plus.