If Big Tech cared about fighting AI slop, it wouldn’t be drowning us in it
If Big Tech cared about fighting AI slop, it wouldn't be drowning us in it
As 2025 drew to a close, Instagram head Adam Mosseri ended the year by doom-posting about AI. “Authenticity is becoming infinitely reproducible,” Mosseri lamented. “Everything that made creators matter – the ability to be real, to connect, to have a voice that couldn’t be faked – is now accessible to anyone with the right tools.” But people, Mosseri insisted, still wanted “content that feels real.” His proposed solution was finding a way to label real media. “Camera manufacturers will cryptographically sign images at capture, creating a chain of custody,” he said. The result would be a trustworthy system for determining what’s not AI.
The g …