The ABS Challenge System is exposing the worst umpire in baseball
The ABS Challenge System is exposing the worst umpire in baseball SAN DIEGO, CALIFORNIA – AUGUST 09: Home plate umpire CB Bucknor looks on during the third inning of the game between the San Diego Padres and the Boston Red Sox at Petco Park on August 09, 2025 in San Diego, California. (Photo by Orlando […]
The Big 12 basketball tournament is ditching slippery LED courts for hardwood
The Big 12 basketball tournament is ditching slippery LED courts for hardwood They may be great for fan engagement and selling ads, but the Big 12 has decided to replace the innovative glass-covered LED floors at Kansas City’s T-Mobile Center with a traditional hardwood finish. It will be used for the remainder of the tournament […]
Peacock’s NBA streams are going vertical
Peacock's NBA streams are going vertical Peacock is rolling out a native vertical video format for live sports, allowing you to watch games without turning your phone sideways. The feature will roll out to NBA games first this spring and will use an algorithm to track players and zoom in on the action. The launch […]
How MLB can make baseball relevant on a fast-changing internet
How MLB can make baseball relevant on a fast-changing internet This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on the contemporary attention economy, follow Mia Sato. The Stepback arrives in our subscribers’ inboxes at 8AM ET. Opt in for The Stepback here. How it started […]
More Shohei Ohtani content is coming to TikTok
More Shohei Ohtani content is coming to TikTok TORONTO, ONTARIO – NOVEMBER 01: Shohei Ohtani #17 of the Los Angeles Dodgers reacts after hitting a single against the Toronto Blue Jays during the fifth inning in game seven of the 2025 World Series at Rogers Center on November 01, 2025 in Toronto, Ontario. (Photo by […]
NBC Sports’ new real-time player tracking lets viewers focus on their favorite athletes
NBC Sports' new real-time player tracking lets viewers focus on their favorite athletes NBC Sports introduced a new AI-powered player tracking system that will let viewers on mobile devices zoom in and focus on their favorite athletes. It’s the first time the viztrick AiDi technology, which was developed by Japan’s Nippon Television Network, will be […]
Netflix signs a three year deal to stream MLB live events and games
Netflix signs a three year deal to stream MLB live events and games Today, Major League Baseball announced new media rights deals with ESPN, NBCUniversal, and Netflix that run for the next three seasons. The Netflix deal brings live MLB games to its platform and continues to grow its library of sports programming in an […]
Sky Sports killed off its female-focused Halo brand after just three days
Sky Sports killed off its female-focused Halo brand after just three days Girls like pink and peach, right? That Sky Sports felt the need to launch a TikTok channel specifically marketed towards women and billed as its “lil sis” was questionable enough. But once people got a taste of the content on Halo, it was […]
Apple TV will be the only place to watch F1 in the US, starting next year
Apple TV will be the only place to watch F1 in the US, starting next year Apple and Formula 1 announced a five-year partnership today that will bring the races exclusively to Apple TV in the US, starting in 2026, when it will replace the series’ current deal with ESPN. Apple: Apple TV will deliver […]
The MLB app’s best feature is a 30-second delay
The MLB app's best feature is a 30-second delay Don’t let pings spoil the dingers. When my household quit cable four years ago and I lost access to Seattle Mariners games on TV, I started streaming the radio broadcast on the Google Home speaker in my kitchen. Honestly? Baseball on the radio rules. You get […]