For $200 more, you can get a MacBook Air
For $200 more, you can get a MacBook Air It was January 2008, and Steve Jobs had just pulled the MacBook Air out of a manila envelope onstage at Macworld. Within minutes, Windows PC executives everywhere lost their minds. They grabbed the nearest office envelope, tried to shove in their plastic laptops, and tore straight […]
Apple II Forever!
Apple II Forever! When you think of Apple, you probably think of the iPhone, or maybe the Mac, or perhaps you’ve got fond memories of the iPod. But Apple’s 50-year run of creating tech products that people fall in love with – sometimes a lot of people, sometimes just a hardy few – would never […]
Steve Jobs and the greatest run of products in tech history
Steve Jobs and the greatest run of products in tech history “I’m pleased to report to you that Apple’s back on track.” It was May of 1998, and Steve Jobs was about 10 months into his second stint leading the company he’d cofounded more than two decades earlier. (It was also a bit more than […]
The Macintosh changed computers forever
The Macintosh changed computers forever Apple’s most legendary computer has two legacies: there’s the computer itself, and there’s the commercial. That commercial. Only a couple of days before Steve Jobs debuted the computer that would both help cement his legacy and contribute to his unceremonious exile from Apple, the company dropped a Super Bowl ad […]
Apple’s long, bitter App Store antitrust war
Apple's long, bitter App Store antitrust war This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on the legal travails of Big Tech, follow Adi Robertson. The Stepback arrives in our subscribers’ inboxes at 8AM ET. Opt in for The Stepback here. How it started The […]
Rank the 50 best Apple products
Rank the 50 best Apple products In honor of Apple’s 50th anniversary, we picked 50 of our favorite Apple products, from the OG iPhone to GarageBand. Now we’re ranking them as a community, and you can contribute here.
Here’s how to rank the 50 best Apple products ever
Here's how to rank the 50 best Apple products ever Apple turns 50 next week, and we’re going to spend the week covering the company, its products, its legacy, and its future. But mostly, we’re going to spend the week debating which Apple products are the best. And we need your help. Our ranking system […]
Apple’s AI Playlist Playground is bad at music
Apple's AI Playlist Playground is bad at music Apple Music: “What do you want to hear?” Me: “Atmospheric instrumental black metal to write to.” Apple Music: “Here’s three metal songs with vocals, a field recording, an ambient electronic track, and a piece of doom jazz.” I am skeptical of AI’s ability to serve up the […]
Some of our favorite Apple tech is cheaper than ever during Amazon’s Big Spring Sale
Some of our favorite Apple tech is cheaper than ever during Amazon's Big Spring Sale It feels like nearly everything is receiving some sort of discount as part of Amazon’s Big Spring Sale — that is, except for most Apple devices. Don’t worry, though; you’re not completely out of luck if you’re on the hunt […]
Apple’s iOS 26.4 update adds age verification in the UK
Apple's iOS 26.4 update adds age verification in the UK Apple now requires users in the UK to verify their age with the launch of iOS 26.4. In a support page on Apple’s website, the company says users must confirm that they’re over 18 to “use certain services or features, or take certain actions on […]