Apple barely talked about AI at its big iPhone 17 event
Apple’s hotly-anticipated Apple event was chock-full of news about updates to AirPods, the Apple Watch, the new suite of iPhones, and more. But during the one-hour-and-fifteen-minute presentation, which was considerably shorter than usual, there was one notable buzzword missing from a good chunk of the fanfare: AI.
Although CEO Tim Cook said during the livestream that the company was “taking the biggest leap ever for iPhone,” there were only cursory mentions of Apple Intelligence during the new iPhone unveiling.
Yes, the phones represent “advancements in Apple silicon, hardware, and software,” per Apple, meaning they’re better for gaming …