All of the announcements from Amazon’s 2025 Alexa Plus event

The Verge is live blogging Amazon’s big Alexa event in New York City. It kicks off at 10AM ET on February 26th, and the company was focused on its new subscription-based Alexa Plus, beefed up with a bunch of generative AI features. We didn’t get news about new hardware, instead the AI features, and a long list of associated partnerships, took center stage.

Amazon also mentioned that Alexa.com and a new phone app are part of the Alexa Plus upgrade, which is available for $19.99 per month, or included at no additional charge for Prime members.

We’ll have more updates from the event after we get a demo og Alexa Plus, and you can follow along with all of them here.

• We can’t try Alexa Plus ourselves in the demo area.
• Amazon is launching Alexa.com and new app for Alexa Plus
• Amazon announces AI-powered Alexa Plus
• Amazon Alexa event live blog: all the news from the keynote
• We’re now inside Amazon’s event and waiting.
• We’re on the ground at Amazon’s event.
• What to expect from Amazon’s big Alexa event this week
• Amazon’s revamped Alexa might launch over a month after its announcement event
• There’s a hidden message in Amazon’s event invites
• Amazon announces February product event