Adobe’s AI social media admin is here with ‘Project Moonlight’

As Adobe builds AI assistants into each of its applications, the company is also building an AI agent on its Firefly platform to act as a centralized creative director for social media campaigns. Project Moonlight’s chatbot integrates with Adobe’s creative software apps and pulls from your existing social media channels to brainstorm and edit content that’s consistent with your personal style and voice.

As seen in the above sample image, users describe their vision to the bot in text, and the AI assistant processes those ideas through Adobe’s other AI-enabled editing tools to create personalized images, videos, and social posts. Adobe says of the new AI agent:

Project Moonlight is your personal orchestration assistant capable of coordinating across multiple Adobe apps and beyond. While each AI Assistant in our apps is an expert in its own domain—Photoshop for image editing, Premiere for video, Lightroom for photography—Project Moonlight operates like a conductor of an orchestra, bringing them all together in harmony. Just tell Project Moonlight what you need, and it unites our AI Assistants as one creative team to help you bring your vision to life. With Project Moonlight, you benefit from:

• Context-aware creative intelligence: Project Moonlight connects to your Creative Cloud libraries and social accounts to understand your style, projects, and assets—surfacing personalized ideas and content that feel authentically you.

• Conversational creation: Turn conversations with your agent into creative content. As you exchange ideas with your agent, it generates images, videos, and social posts aligned to your direction—taking you effortlessly from idea to execution.

• Data-driven growth and strategy: Link your social channels to let your agent analyze performance, identify trends, and craft content strategies that grow your audience and strengthen your creative brand.

Adobe is releasing a private beta version of Project Moonlight in the coming months to users who join the waitlist.