Amazon Ring’s Super Bowl ad sparks backlash amid fears of mass surveillance
Amazon Ring's Super Bowl ad sparks backlash amid fears of mass surveillance
Ring’s new Search Party feature has once again drawn backlash for the company. A 30-second ad that aired during Sunday’s Super Bowl showed Ring cameras “surveilling” neighborhoods to locate a lost dog. In the current political climate, a prime-time ad celebrating neighborhood surveillance struck a nerve
People voiced concerns across social media that the AI-powered technology Ring uses to identify dogs could soon be used to search for humans. Combined with Ring’s rollout of its new facial recognition capability, it feels like a short leap for a pet-finding feature to be turned into a tool for state surveillance.
Privacy expert Chris Gilli …