Adobe Max 2024: All the major announcements around design and AI

From a AI video model to new features for Creative Cloud apps, here’s everything announced at this year’s Adobe Max conference.

Adobe usually makes plenty of big product launches and updates at its annual MAX event, and this year’s design conference is no exception. The creative software giant has announced its first generative AI video model, which is already available in Premiere Pro — beating rival offerings like OpenAI’s Sora and Google’s Veo to the market.

Creative Cloud apps like Photoshop, Illustrator, and InDesign are getting some new features, and the Frame.io cloud collaboration platform has been overhauled with its biggest update since it was launched in 2015, according to Adobe.

We’re collecting all the biggest announcements below for you to follow along.