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Here’s how much Disney Plus will charge to share your password

A colorful graphical illustration of the Disney Plus logo.
Illustration by Alex Castro / The Verge

Disney CEO Bob Iger said the company would start making users pay to share their passwords this month, and now we know how much it will cost. In a support page spotted by CordBusters, Disney Plus says adding an “extra member” to an ad-supported plan will cost $6.99 monthly, with that price going up to $9.99 for its ad-free plan.

The company says the extra member offering will let you share your subscription with a friend or family member who lives outside your household. This option only applies if you have a standalone subscription to Disney Plus — not the bundle with Hulu, ESPN Plus, and other services — and if you’re billed by Disney directly.

The extra member add-on comes with some limitations, too. That member will be restricted to one profile, and they can only stream and download on one device at a time. Disney also says extra members “cannot have an active Hulu subscription, or an active or canceled Disney+ or ESPN+ subscription.” The Verge reached out to Disney with a request for more information about this but didn’t immediately hear back.

Ever since Netflix made its foray into paid sharing last year, Disney has been hinting at rolling out its own measures. The company started doling out warnings to people “suspected of improper sharing” this summer, but now it seems the password-sharing crackdown has finally begun. This isn’t the only big change Disney Plus is making, either — it’s also going to raise prices across all its plans in October.